One Click + Purchase
Conceptual
Today, buying a home is hard, opaque and just plain annoying at times. Each stage of homebuying has its own set of problems - going to see homes, finding an agent, getting a mortgage, making an offer, closing, lawyers!
What if you could simply go online and buy the home you want? What if you had the equivalent of a one-click purchase on Amazon or a "Buy it now" on eBay?
Role:
UX / UI Design
How might we...
give a home buyer the confidence to purchase a home with the click of a button.
The User's Journey
1. Build your team
- Agent
- Attorney
- Lender
2. Understand what you can afford Educate
- Mortgage terms & rates
- Mortgage payments
- Association fees
- Attorney fees
- Closing fees
- etc…
3. View properties Seach / Discover / Visit
4. Find THE property Evaluate
5. Make an offer
6. Negotiate
7. Offer accepted Buy
8. 10% down
9. Connect with Attorney
10. Connect with Lender
11. Inspection
12. Tentative closing date selected
13. Prepare for closing
- Attorney fees
- Lender fees
- Title / Search fees
- Local taxes
- Mortgage payment
- Property Insurance
- etc…
14. Closing date scheduled
15. Close
16. Turn on utilities
17. Move in
Identified
Pain Points
Buyers don’t always know where to start and look for guidance throughout their journey.
- How does knowing how much can they afford influence their search?
Buyers want a customized experience based on their individual preferences.
Buyers are looking for detailed information about a property to help inform their decision.
- How can buyers get a feel for the property without physically being there?
- What are known and unknown issues that would be revealed during a home inspection?
Affinity Mapping
Sketches
Competitive Landscape
Design Concept #1
Onboarding and building a profile +
Surfacing similar listings
AI onboarding should give buyers contextual insights on what to expect as they go through their journey.
This would help build out a user’s profile so they can act quickly when they find the one – teaching them the importance of knowing how much they can afford, helping get all their required documents together and even making suggestions on new properties based on search and save history.
Design Concept #2
3D Tour + Inspection
Buyers want to be able to make informed decisions before they purchase. 3D tours give them the opportunity to walk through the space without the need to physically be there, getting a sense of the layout and highlighting key details. It’s not just about the property but also the street and neighborhood.
Knowing the condition of a property goes a long way in making a confident decision. Questions like "Will the roof need to be replaced soon?" become easy to answer with an inspection report, which are performed by local licensed professionals.
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