Collection of Various Work
On this page you will find a collection of work ranging from app and web design to marketing collateral and email design.
Real time multi-stream video platform for live events
I received wireframes for the concept and worked on the UI design in tandem with a UX designer. We wanted to easily let a user select an event, pick vantage points and view up to six streams at once to maximize their entertainment experience.
Real estate raffle site
With $1 properties being all the rage in Europe, the founder wanted to create a way to democratize home ownership using a raffle model to buy and sell properties. I created a UX flow for purchasing tickets to join the bid and later followed up with UI designs for the pages.
Authenticate your credentials from a single secure place
I worked on some initial branding and UI studies that felt modern and evoked trust.
The goal was to better integrate SEO terms to rank higher in Google searches while also using this as an opportunity to refresh the look and feel without impacting key ad performance. I collaborated with the SEO and sales teams as I worked through the designs.
Onesheets + Microsites
Working with the marketing team, new products often required promotional materials and microsites to detail new features.
We wanted to better integrate SEO terms into the site navigation. I worked with the SEO team to design an easier to use nav and also added new placements for promoting relevant internal content or new ad opportunities.
Bulk Featured Listings
While agents had the ability to feature listings prior to this work, now they were able to see a list of all their listings and feature as many as they wanted all at once. I designed the UX / UI and went through various rounds of testing with actual agents to identify usability of this new feature.
This was a targeted concept from SEO to improve our ranking in Google results for key neighborhoods our consumers focus their searches on. We set out to include targeted data points on each neighborhood that were exclusive to StreetEasy in addition to other interesting facts and available properties.
I designed this quarterly document that went to industry professionals to keep them abreast of the current market. It contained a lot of data points that needed to be easily scanned and digested. There was also a coordinating email that contained some of the high level stats.
Consumer + Agent Emails
Using updated design styling, I worked with the email team to create new user campaigns for both our consumers and industry users.
We did some exploratory work on owning the communication when a consumer reaches out to an agent. I designed an inbox within the app to host these conversations with the ability to also share listings.
Rent the Runway
I designed a digital lookbook in collaboration with a printed version that was created. There was both an onsite and app experience that allowed consumers to shop the looks and add them directly to their carts.
I was responsible for the design of all the email campaigns that were sent. This included both marketing as well as the transactional series when a purchase was made. I’d review performance with the email team and adjust future designs based on our learnings.
Very Personal Stylist app pitch
I designed an app that took a collection of tagged instagram images and built a feed of user generated content. Consumers could browse the collection and shop a look and stylists could recommend styling advice and personal shopping services.
Kamali Kulture e-commerce website and app
This was a launch of a new
e-commerce site and corresponding app, which I lead the design on both. The primary goal was to create an easy, shop-able experience for the consumer while also highlighting Norma’s passion for empowerment and wellness.